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CentralSquare GovTech Headless WordPress Case Study | WP Engine

CentralSquare achieves blazing fast site speed for GovTech

CentralSquare Technologies moved to WP Engine’s Headless Platform, dramatically improving speed and lead generation.

  • 56%

    increase in product demo requests

  • 94

    mobile PageSpeed score, up from 29

Central Square home page screen shot

Client ProfileThe leader in GovTech rebuilds for speed

Industry
Software

CentralSquare Technologies is the largest independent public sector software provider in North America, serving local governments across the region.

Agency ProfileA performance marketing and digital transformation agency

CentralSquare approached Wpromote, a WP Engine Agency Partner, for help empowering internal stakeholders and moving off a Drupal-based site that lacked flexibility.

Agency Site
wpromote.com (opens in a new tab)
Agency Partner
Strategic Partner

  • The ChallengeA rigid platform held back marketing

    CentralSquare’s prior Drupal-based site lacked the flexibility its marketing team needed, prompting outreach to Wpromote for help empowering internal stakeholders.

  • The SolutionA decoupled site, built for speed

    CentralSquare rebuilt on WP Engine’s Headless Platform, decoupling the frontend to improve both internal workflows and site performance at the same time.

ResultsFaster site, bigger pipeline

Beyond the headline speed and demo-request gains, CentralSquare saw pipeline grow 30% and desktop PageSpeed improve by more than 30% to a perfect score of 100.

  • 50%

    increase in Average Opportunity Value

  • 30%

    growth in pipeline

We were blown away by how much faster the new site is.

Matt Gasior, Director of Digital Marketing, CentralSquare

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