Tech

Eight ex-ServiceNow salespeople have been poached by upstart rival Serval as companies race to compete in the AI boom

Serval founders (Jake Stauch, CEO is on the left, and Alex McLeod, CTO, is on the right).
Serval founders Jake Stauch (left) and Alex McLeod. Serval
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Eight salespeople from ServiceNow and its newly acquired subsidiary, Moveworks, have jumped ship to rival startup Serval in recent months, Business Insider has learned.

ServiceNow is a cloud computing software company whose stock has tumbled 40% in the last six months in the so-called SaaS-pocalypse, as investors fear AI could decimate the profit margins of software giants. In an effort to stay one step ahead in the AI race, ServiceNow closed an all-cash $2.85 billion acquisition of Moveworks in December to create an "AI-native front door."

The same month, Serval closed a $75 million Series B funding round led by Sequoia Capital, valuing the rapidly growing AI-powered IT support startup at $1 billion. Sequoia was also an early investor in ServiceNow.

Eight employees represent a fraction of ServiceNow's 29,000-person workforce. Still, the exodus shows how difficult it can be for tech companies with falling valuations to retain talent when buzzy, well-funded AI companies come calling. A ServiceNow spokesman declined to comment.

The highest-level departure is Brad Patterson, who had been a ServiceNow sales VP for nearly two years.

"AI is really making serious moves," Patterson said in an interview. "In a similar way, market sentiment is responding; I think people are responding in the same way."

Every incumbent tech company is facing a similar talent drain, according to Jules Levy, ServiceNow's former head of enterprise generative & enterprise AI, who is also among those joining Serval.

"I don't think this is unique to ServiceNow," he said in an interview. "Many folks within those incumbents are looking to jump to AI-native platforms that will be able to move really fast and take advantage of this technological wave."

"I think everyone's trying to figure out what comes next," he added.

Serval is not specifically targeting ServiceNow employees, but when one employee leaves, it can have a ripple effect, according to Tatiana Birgisson, Serval's chief operating officer.

"If you hire really good people, other really good people in their network want to follow them," she said, citing Chris Comes, who became a Serval VP of Sales in November after more than three years at MoveWorks. "Multiple people got excited about seeing the announcement of his going to Serval."

Startups have usually offered less job security and lower cash compensation than public tech companies, but Birgisson says tech downsizing has made it easier to recruit candidates.

Block CEO Jack Dorsey cut roughly 40% of his workforce in February, citing the rise of AI. Meta could reportedly lay off a fifth of its staff amid skyrocketing AI costs.

"Big Tech no longer feels as safe as it once did," Birgisson said. "We are starting to see more candidates who, 5-10 years ago, would not have considered working at a startup, but are now more open to it because there isn't the clear divide between 'secure' and 'risky' jobs."

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Ben Bergman
I'm chief correspondent at Business Insider, where I cover the tech industry with a focus on venture capital and startups. I'm the co-author of VC Insider, a new newsletter on the deals, drama, and people moving billions in Silicon Valley.I can frequently be seen on CNN and other channels providing analysis on a range of business and economic topics. I also appear often at dozens of the biggest events around the world, including the World Economic Forum, HumanX, and Web Summit.Please get in touch if you have a story to tell. For tips (not pitches), you can message me securely on Signal @BenBergman.11Previously, I was a senior reporter at LAist/Southern California Public Radio, where I covered business and economics. I have also written for The New York Times and Columbia Journalism Review and was a reporting intern at The Times. I started my career as a producer for NPR's Morning Edition and also produced award-winning documentaries for public television.I spent the 2017-2018 academic year at Columbia Business School as a Knight-Bagehot fellow. After that, I oversaw the development of The Journal, a daily podcast produced by The Wall Street Journal and Gimlet Media.Originally from Seattle, I graduated cum laude from Occidental College in Los Angeles with a degree in politics.In my free time, I love skiing, tennis,  poker, and cheering on the Seattle Seahawks. I competed in the 2024 World Series of Poker Main Event but sadly did not win.