Relax Paket
Volkswagen Nutzfahrzeuge · Grabarz & Partner
Puls runter. Produktivität rauf.
A campaign that tells the trades to take their pulse down. Zen gardens raked into an active building site, bonsai between the cranes, a craftsman meditating on a stack of cement bags while the vans stand around him like temple stones.
Grabarz & Partner built the wellness oasis; my part was making it hold up at every size it had to appear in. The film ran on the Volkswagen Nutzfahrzeuge stand at IAA Transportation, and the campaign went live online, in print and as out-of-home.
Print was the hard constraint. The key visual had to survive past 15,000 pixels on the long edge, which is far beyond what a generation gives you — so the pipeline was upscale, then repair by hand at full resolution, cell by cell, until the bonsai needles and the cement sacks held together at poster size.
- Upscaled past 15,000 px
- Retouch
- High-res inpainting
- Pipeline
- Workflow development
- Film
- Generation & upscaling
