Connect your marketplaces.
Link TCGplayer, Mana Pool, CardTrader, eBay, Shopify, and Square in one setup. Your existing listings come with you, nothing gets wiped.
Run your store.
HippoLink handles the busywork.
One inventory feed for TCGplayer, Mana Pool, CardTrader, eBay, Shopify, and Square. Repricing rules that respect the floor you set, so automation never sells a card for less than it's worth to you. A pick, pack, and ship queue built for release weekend, not just a slow Tuesday.
18TCG stores already running on HippoLink
$1M+in GMV processed through the platform
7.5M+automatic price updates made for stores
3Founders, building TCG tools
$0Venture funding taken
One inventory. Six marketplaces and counting. Zero copy-pasting.
Every game your store carries
From Magic to the newest tabletop hits, HippoLink tracks inventory, pricing, and orders for all of it.
Don't see your game? We can likely add it. Ask us.
How it works
Three steps from scattered spreadsheets to one system that runs your store.
Set the rules once.
Build repricing rules with a floor and ceiling you control. Bulk-manage condition, set, and rarity data from one inventory, not five.
Fulfill from one queue.
Orders land in a single pick, pack, and ship workflow, whichever marketplace they came from.
Know what's actually on your shelf.
Bulk upload with condition, set, language, and foil tracking down to the single card. No more spreadsheets that drift out of sync with what's in the case.
Bulk import and condition grading Real-time stock across every channel No manual re-entry after a return or a sale
One inventory. Every marketplace.
Update a price or a quantity once and it's live on TCGplayer, Mana Pool, CardTrader, eBay, Shopify, and Square at the same time. Sell a card in-store and it comes off every listing before the next customer sees it.
TCGplayer, Mana Pool, CardTrader, eBay, Shopify, Square Sales anywhere update stock everywhere No more overselling stock you already moved
Repricing that respects your floor.
Build rules that track the market and reprice automatically, with a floor and a ceiling you set. Automation handles the busywork, you keep control of what a card is actually worth to your store.
Rule-based repricing by set, rarity, or condition Price floor and ceiling protection built in Override any rule for any card, any time
From order to shipped, in one queue.
Every order, from every marketplace, lands in a single pick, pack, and ship workflow. Print pick lists, work the queue, and mark orders shipped without switching between five different seller dashboards.
Unified queue across all marketplaces Pick list printing and packer workflow Order status tracked start to finish
Buylist prices that update themselves.
No more static buy-price sheets that go stale the moment the market moves. The same rule engine that prices your sell side prices your buylist too, with a margin guard that flags a rule before it starts losing you money. Give customers a link to your own branded buylist page: they browse what you're buying, paste a decklist or binder link, and check out as a guest. You can revise your offer once you've actually seen the cards, and they can track its status from the same link.
Rule-based buy prices, per game, refreshed automatically Built-in margin guard catches a bad rule before it costs you Customers import a whole binder or decklist in one paste
A pickup counter that runs without you standing at it.
Let walk-in customers browse what's actually on your shelf and reserve it for pickup, no register line, no phone calls holding cards. They pay in store, so there's no online payment flow to manage, and they can check an order's status from the same link you gave them. If someone never shows, the order flags itself and the cards go back into stock automatically instead of sitting locked up.
Customers browse live stock and reserve for pickup Pay in store, nothing charged online Unclaimed orders auto-flag and restock themselves
A price page for every card, one scan away.
Print a QR-code label straight from your dashboard and stick it on the case or the binder page. Customers scan it and land on a live price page for that exact card, no app or account needed. If you're carrying more than one condition, they can flip between grades right there and watch the price update instantly.
One QR label per card, printed straight from your dashboard Live price and stock, no app or account required Multiple conditions in stock switch price instantly
What store owners are saying
Real feedback from stores running their inventory, pricing, and pickup counter on HippoLink, built by a team that's spent decades in this industry.
I've run my store on three other inventory systems since 2012. Every one had its benefits, but HippoLink is the first that not only works for you but will actually grow with you. They've already taken on our requests and built custom features to make it work the way we need.
Damyan Brunson
Tier 1 Games
We list inventory across Square, TCGplayer, and Mana Pool out of one system, and since switching we haven't had a single overselling issue. That used to be a real worry. It's simple enough that training new staff takes almost no time.
Spencer Thomas
Magnolia Gaming
I can set the rule parameters myself and actually dictate how cards get priced instead of fighting a one-size-fits-all formula. The barcode and label system is just as useful at the kiosks: I can ring up singles quickly, and customers get a QR code so they can check pricing on the spot.
Phillip Ray
R&R Cards and Games
In a busy game shop like ours, the inventory layout and fulfillment process change constantly, and HippoLink lets us adjust both ourselves. Repricing used to take us upwards of eight hours; now it takes minutes and runs twice a day.
Kevin Elliott
The Mana Vault
When something doesn't work the way we need, the HippoLink team treats it like a shared problem instead of a ticket. It feels less like using a vendor and more like building alongside a partner who's headed the same direction we are.
Jeremy Bass
Tap 'N Roll
Before HippoLink, everything we did was manual. We were up and running in a couple of days, and the live training sessions from the team helped a lot. I like that the pricing scales with your business: you don't have to switch tiers or pay a big setup fee.
Ben Hawkins
The Hawk's Nest MTG
18
TCG stores already running on HippoLink
$1M+
in GMV processed through the platform
7.5M+
automatic price updates made for stores
3
Founders, building TCG tools
$0
Venture funding taken
The team behind HippoLink also built and maintains MTGJSON, MTGStocks, and CardChaos.
Ready to join the herd?
Book a demo and we'll walk through your inventory, your marketplaces, and where HippoLink fits. No pressure, no pitch deck.
Or tell us where to reach you