The key to growing a LinkedIn audience could already be in your camera roll. That video you’ve been sitting on might be worth sharing. Test it against Valerie Chapman’s criteria: Is it about something you care about, does your personality come through, and is it concise enough to keep attention? If yes, then what's stopping you from posting?
LinkedIn Guide to Creating
Software Development
Sunnyvale , CA 10,805,819 followers
Insights and inspiration for sharing and growing on LinkedIn.
About us
LinkedIn’s official page for guidance on creating content that is valuable and engaging. Find out about the latest tools, get inspiration from experts, and expand your knowledge to build your professional brand on LinkedIn.
- Website
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members.linkedin.com/create
External link for LinkedIn Guide to Creating
- Industry
- Software Development
- Company size
- 10,001+ employees
- Headquarters
- Sunnyvale , CA
- Founded
- 2003
Updates
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You can probably make your first post right now. And there are ways to make the process much easier than you think. It doesn’t have to be a perfect, planned out, complex deep dive, but it can still capture your voice, demonstrate your insight, and have value for your audience. What are you going to post about today?
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According to Roxy Couse, a fancy camera won’t make your videos more interesting. (But a strong hook might!) Some of her advice for better content creation is to use what you have, plan before you film, and give people a reason to keep watching. What gets your attention more: What someone’s saying, or what they’re doing?
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The “millennial pause” could be costing you viewers. Brendan Gahan shares a simple fix: Script your video, then trim the awkward start before posting. Got your own go-to trick for hooking audiences? Share it below!
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This month we’re looking at finding the great content ideas that are right in front of you. Lessons you’ve learned might have huge value for others. So why not share them? What’s a lesson from your work that you wish you’d learned sooner? Create a post responding to the question, use the hashtag #OneThingToKnow, and drop the link to your post in the comments so the community can learn from your perspective and join the conversation.
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