Find your documentation, your way
Guides, API references, and developer tools. Browse by capability or product.
Optimizely One Platform
All products work together as one connected platform. From configuration to optimization, find the right documentation for where you are.
Explore the documentation
Organized around what you are building.
Explore by capability
Each capability in one place: what it does, who it is for, the products behind it, and where to start.
AI and Automation
Cross-platformFor teams who want to accelerate work with AI across content, analytics, experimentation, and campaigns.
Generate and adapt content, summarize experiments, build custom AI agents, and ask questions about your data.
Used by: Marketers, Content editors, Data analysts, Agent builders
Content Management
Create, manage, and publish content across sites, email, and other channels.
Used by: Content editors, Marketers, Developers, Campaign managers
Experimentation
Run A/B tests, feature flags, and multivariate experiments.
Used by: Growth, Engineering, Product, CRO specialists
Personalization
Deliver recommendations, targeting, and audience segmentation.
Used by: Marketers, CRO specialists, Ecommerce managers, Data analysts
Digital Commerce
Manage catalogs, pricing, checkout, and B2B procurement.
Used by: Ecommerce directors, Merchandisers, .NET developers, B2B operations
Analytics and Data
Measure impact and unify customer data across channels.
Used by: Data analysts, Marketing ops, Product managers, Growth teams
Integrations and Platform
Manage identity, access, and custom apps that extend the platform.
Used by: IT admins, Developers, Partner developers
Platform
Content
CMS (SaaS) CMS 13 CMS 12
Content Marketing Platform
DAMExperimentation
Feature Experimentation Web Experimentation Performance Edge Exp Strategy Collaboration
