AMS Review

AMS Review is a leading journal focused exclusively on conceptual and theoretical contributions that advance our understanding of marketing and all sub-disciplines in marketing.

• Welcomes manuscripts integrating research and theory from marketing and related disciplines.
• Encourages submissions that develop concepts, conceptual frameworks and theory, extend or critically evaluate existing concepts, frameworks, and theories, propose or initiate search for new marketing concepts, frameworks, and theories, identify and delineate novel issues/problems in marketing, and explicate conceptualization and theorization approaches.
• Seeks and supports comprehensive and integrative reviews of research advances in marketing and related disciplines that provide foundations for future research through themes, patterns, or insights that are not readily available in literature.