Video Campaign
Those who dream of transformative flight, love E2
Entrant: Gravity Global
Platinum Winner 2026 United Kingdom
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MUSE Strategic Program Awards
The MUSE Strategic Program Awards category is the dedicated Strategic Program category within the MUSE Creative Awards. It recognizes sustained communication initiatives that address complex organizational, brand, social or audience objectives through research, planning, coordinated activity and measurable outcomes.
Open to communications agencies, public relations firms, brand consultancies, marketing teams, corporations, nonprofit organizations, institutions and independent professionals worldwide, the category celebrates programs that create meaningful progress over time.
The MUSE Strategic Program Awards welcomes work from:
Explore the active MUSE Strategic Program Awards subcategories and select the options that best represent the program’s objective, audience, organizational context or strategic approach.
Communication programs guiding employees, customers, or stakeholders through the adoption and impact of artificial intelligence.
Strategic updates to a brand’s identity or expression that preserve its core positioning while improving relevance.
Long-term campaigns translating a defined brand strategy into coordinated messages, experiences, and audience touchpoints.
Communication programs supporting major changes to an organization’s structure, operations, technology, culture, or direction.
Planned communication or marketing initiatives created to achieve defined organizational, audience, or commercial objectives.
Ongoing programs connecting corporate responsibility commitments with measurable social, environmental, or community action.
Campaigns designed to improve customer interactions, satisfaction, loyalty, and experiences across the full journey.
Strategic campaigns using digital channels, platforms, content, and technology to achieve measurable marketing objectives.
Programs managing communication, trust, engagement, and relationships between an organization and its employees.
Coordinated campaigns promoting an event and engaging participants before, during, and after it takes place.
Branded experiences planned to encourage active participation, strengthen connection, and support strategic objectives.
Employee-facing communication programs created to inform, align, motivate, or guide people within an organization.
Marketing initiatives that challenge established category practices through an unconventional strategy, model, or approach.
Mobile-led campaigns using apps, messaging, devices, location, or mobile media to reach and engage audiences.
Coordinated programs connecting online and offline channels to provide a consistent audience or customer experience.
Strategic public-relations initiatives designed to manage visibility, media coverage, stakeholder relationships, or public understanding.
Campaigns introducing a new product to the market through coordinated positioning, communication, promotion, and audience engagement.
Programs created to build, protect, repair, or reposition the public reputation of a brand or organization.
Paid search programs using keywords, targeting, bidding, and landing pages to achieve defined marketing objectives.
Strategic social media campaigns developed around clear audience, content, engagement, and performance goals.
Video-led campaigns using one or more films to communicate a strategic message across relevant channels.
Strategies that respond to or influence a defining cultural moment, public conversation, behavior, or social shift.
Identify the brand, organizational, stakeholder or social challenge the program addresses.
Explain the change the program aims to achieve over time.
Consider whether the program serves employees, customers, partners, communities, policymakers or the public.
Choose the category that best reflects the insight, planning and coordinated approach behind the work.
Select the closest fit, such as employee engagement, reputation, sustainability, community relations or public affairs.
For an ongoing initiative, submit an eligible phase with enough activity and results for judges to evaluate.
You may select more than one relevant category when each highlights a distinct strategic strength. A separate fee applies to each category.
If no Strategic Program category fits, select New Category and explain the challenge, objectives, stakeholders and long-term approach.
Eligible MUSE Strategic Program Awards entries are evaluated through blind judging by an international panel of experienced creative, communications and industry professionals. Materials prepared solely for judging should omit entrant-identifying information unless it is essential to understanding the program.
Sweden
Art Director, IKEA
Denmark
Global Senior Art Director, The LEGO Group
France
CREATIVE DIRECTOR, MCCANN PARIS
Sweden
Creative Director, IKEA
Hong Kong SAR
Executive Creative Director APAC, China & Japan, IPG Health
United States
Executive Brand Producer, Diageo
Entrant information is removed during evaluation to help support fairness and reduce potential bias.
Each submission is assessed according to five areas:
Create or sign in to your MUSE Creative Awards account.
Add your project information, select the relevant Advertising categories and upload your supporting materials.
Your completed submission is assigned to the international jury for blind evaluation.
Entries meeting the required judging standards receive the appropriate MUSE distinction.
A strategic program is a structured, sustained initiative created to address a defined organizational, communication, stakeholder or social challenge over time.
There is no single required duration. The entry should represent enough development, coordinated activity and results for the judges to evaluate its strategy and impact.
Yes. Submit a clearly defined eligible phase and explain its place within the wider program.
Yes. Employee engagement, change communication, culture, recruitment and other internal programs may enter the closest category.
Yes. Provide sufficient context to explain the challenge, strategy, response, stakeholder communication and outcomes without revealing protected information.
Not necessarily. The program should use the activities and channels required by its strategy. Judges focus on strategic coherence, sustained implementation and results.
Yes, but present them carefully. Use percentages, indexed figures or verified summaries when exact confidential data cannot be disclosed.
Choose Strategic Program for a sustained initiative addressing a broader or long-term organizational, stakeholder or social objective. Choose Integrated Marketing for a coordinated campaign in which connected marketing channels and audience touchpoints are central.
Choose Strategic Program when research, long-term planning and coordinated action are the primary work. Choose Advertising when the campaign idea and persuasive advertising executions are central.
Choose the category that best represents your long-term communication or engagement program and present it to an international panel of creative professionals.
