WRITER FOR SALES
Turn every rep into
your top performer
AI agents that compress sales cycles, scale personalized outreach, and help every rep perform at top-tier excellence.
World-class enterprises trust WRITER
THE OPPORTUNITY
From signals to closed deals, faster
Meeting prep eats hours for every conversation. Prospecting is a numbers game with no leverage. The best work stays in your performers’ heads while everyone else starts from zero. WRITER changes this: agents handle the research, prep work, and personalization so reps focus on relationships, judgment, and closing.
AI AGENTS
Agents for for continuous execution
across the sales lifecycle
From prospecting through renewal, agents handle the work that slows reps down.
Account research & intelligence
Eliminate manual research, automate meeting prep, and maximize revenue across your book of business.
Research
360° account profiles
Run a repeatable playbook that generates account profiles from web research, CRM, Gong, Teams/Slack, and more.
Intelligence
Deal health monitoring & risk alerts
Spot deal risk early with continuous monitoring of deal velocity and buyer sentiment across 1st and 3rd party data.
PRESENTATIONS
Automated QBR creation & account summaries
Generate on-brand, executive-ready QBR presentations grounded in CRM, account plans, and meeting conversations.
Prospecting & lead generation
Turn signals into outreach. Find the right accounts, personalize the approach, and book more meetings.
LEAD PRIORITIZATION
Intent-based lead prioritization
Focus reps on the deals most likely to close by ranking prospects by buying intent across your data.
OUTREACH
Signal-based 1-1 prospecting
Turn a week’s worth of work into always-on outreach. Book more meetings by acting on signals the moment they appear.
Referrals
Personalized leads and referrals
Send tailored offers based on each prospect’s needs, so reps show up with the right solution, not a generic pitch.
Meeting preparation & follow up
Show up prepared for every conversation with automated briefs, next best actions, and buying group enablement.
MEETING PREP
Meeting prep briefs in every rep’s voice
Generate a comprehensive brief with agenda, account notes, and conversation starters, drafted in each rep’s voice.
INSIGHTS
Next best action for every account relationship
From expansion to deal acceleration to product fit, recommend where reps focus next based on live signals.
PERSONALIZATION
Tailored content for complex buying groups
Account-specific pitch decks and meeting briefs tailored to executives, technical buyers, and procurement.
Sales enablement
Give every rep one source of truth for approved messaging, playbooks, and brand and compliance rules.
Content
Audience-specific content from a single source of truth
Tailor customer-facing content from marketing-approved assets for different audiences, personas, and channels.
Compliance
Compliant content generation
Eliminate compliance bottlenecks by generating polished documents and decks with brand, legal, and regulatory compliance built in.
ENABLEMENT
Centralize and standardize the playbook
Manage and share your best AI agents in one place so every rep follows the same standard and runs proven plays.
Capabilities
Trusted by enterprise sales organizations
Repeatable playbooks
Per-rep voice profiles
Live signals across CRM and intent
Team-level memory
Built-in brand and compliance
Integrated with your sales stack
Human-in-the-loop approvals
Centralized governance
RESOURCES
Explore thought leadership
Forrester TEI Study:
333% ROI in 12 months
See how enterprises achieve returns with WRITER, featuring
customer results and independent impact analysis.
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