“Do I need to start optimizing for ChatGPT?” We hear some version of that question every week. Vendors are selling AI visibility packages, and the pitch usually makes it sound like your website is about to be replaced by a chatbot. So we went to the numbers. We pulled the analytics for the therapy practices
If you follow marketing news at all, you have probably seen the headline: AI Overviews now answer most local searches. It’s the kind of claim that makes a busy therapist’s stomach drop. If Google is just answering everyone’s questions right at the top of the page, does that mean the people looking for a therapist
Therapy Practice Market Index How saturated is your market? See how many mental-health practices compete for the same clients you do, adjusted for population, across every U.S. metro and micropolitan area. How to read this. This is a directional, top-of-funnel snapshot of practice density: offices of mental-health practitioners per 10,000 residents, from U.S. Census data
A colleague recently sent me a link to a competitor’s blog post, RevKey’s “The Best Google Ads for Therapists: RevKey vs Counseling Wise & Therapy Flow,” and asked what I thought. Here’s the thing: I don’t disagree with everything they wrote. We share some genuinely good principles about therapist marketing, and I’ll get to those at
A recent SEO article made an important point: most AI SEO “strategies” are really just lists of tactics. We’re starting to see that same confusion show up in private practice marketing too, but the way it plays out for therapists looks a little different than it does for large brands. For private practices, the real
How to Evaluate AI SEO Grading Tools (Before You Rearrange Your Website) We’ve been getting more questions lately about AI “website graders” and whether you should be implementing what they recommend. A colleague sends you a link. You run your site through it. You get a score, plus a list of fixes that sound technical
