B2B content marketing for tech and business audiences

Sponsor O’Reilly’s trusted content to reach our 2.8M+ members and beyond

O’Reilly’s content marketing service helps tech brands reach our 2.8 million+ audience of engaged developers and technical decision-makers through sponsored reports, books, and live virtual events.

Drive new leads, expand your base, and surpass marketing goals

For over 10 years, O’Reilly has delivered lead gen and thought leadership for hundreds of tech’s most prominent companies. We’re in a unique position to match your current marketing initiatives with the right technical content to get your brand and products in front of key decision-makers—and get results fast.

Lead gen that delivers

Give your prospects access to the most trusted technical content in the industry. Choose an O’Reilly animal book, report, or early release title that aligns with your product. Then gate it on your site, put it to market, and watch as quality leads quickly ramp toward your goals, and likely past them. Search all the available products you can sponsor right now.

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Get in front of a live and captivated audience

O’Reilly Expert Showcases are bite-size virtual tech conferences available from anywhere. Your thought leaders can present to all attendees, with available breakout rooms of smaller groups for more impactful demos, and attendees can opt in for you to contact them later. Plus, your sessions are archived on the O’Reilly learning platform, so you get additional reach long after your event is over.

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Discover how GenAI can revolutionize your SEO efforts and give you a competitive edge with this free two-chapter excerpt.

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NGINX Cookbook

O’Reilly is—I would even go so far as to say—critical to what we do from a marketing perspective.

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Cloud Native DevOps with Kubernetes

We’ve found that InfoQ’s audience of senior software influencers and technical decision-makers responds well to technical content.

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Maximize your impact on the brightest technical audience

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FAQ

O’Reilly content marketing solutions help technology companies generate qualified leads and build thought leadership by sponsoring trusted technical content, reports, books, and virtual events that engage developers, architects, IT leaders, and other technology decision-makers.

You can sponsor a wide range of O’Reilly content, including books, reports, early release titles, and other technical resources aligned with your target audience and marketing goals. We work with you to identify content that best fits your campaign.

You can gate sponsored content on your website or landing page, giving prospects access to trusted technical resources in exchange for their contact information. Because O’Reilly content is highly valued by technical audiences, sponsors attract engaged, high-quality leads.

O’Reilly connects you with a global audience of software developers, engineers, architects, IT professionals, data scientists, security practitioners, and technology decision-makers from organizations of every size. We work with you to identify how to best reach your ICP.

Yes. In addition to content sponsorships, O’Reilly offers sponsorship opportunities for virtual technology conferences where your experts can present to a live audience, host breakout sessions, and connect with attendees who opt in for follow-up. Sessions remain available on the O’Reilly platform after the event, extending your campaign’s reach.

O’Reilly content is created by trusted experts and recognized across the technology industry for its technical depth and credibility. By aligning your brand with content your audience actively seeks out, you can build trust, create awareness, and generate higher-quality leads.

Want to explore more options? We’re here to help.