How Bridgetown Works
Bridgetown is a static site generator for Ruby, descended from Jekyll. This post walks through its build pipeline, from config to the files written to disk.
From the blog
Articles, tips and ideas for running and improving your marketing site using a static site generator.
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News • Spinal comes to Raycast
Create drafts and browse resources in your Spinal workspace without leaving Raycast.
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Craft • How Docusaurus Works
Docusaurus is a static site generator for documentation, built on React and Webpack. This post walks through its build pipeline, from config to the files written to disk.
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Growth • How to measure AI search visibility, impact and business success
AI search broke the old rank-to-traffic-to-conversion chain. Here are the mistakes that distort every report, a three-layer measurement framework and a stack of free, paid and home-built tools.
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Craft • How Middleman Works
Middleman is a static site generator written in Ruby. This post walks through its build pipeline, from config.rb to the files written to disk.
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Growth • A CMS for Astro Starlight: API vs Git-based
Starlight keeps your docs as Markdown in the repository. Adding a CMS means choosing where that content lives. Here is what the API route costs compared with a git-based one.
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Craft • How 11ty Works
Eleventy is a static site generator for JavaScript with zero client-side JavaScript by default. This post walks through its build pipeline, from config to the files written to disk.
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Growth • Your static site still matters in the zero-click era
Search and AI tools send less traffic to your site every year. Here is why that makes your Jekyll, Astro or 11ty site more important, not less. Also how to make it machine-readable at build time?
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Growth • SaaS SEO for static sites: what AI search changed
The old SEO rules still work on a static stack. But AI search changed where buyers start. Here is what that means for a static SaaS site.
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Growth • Should your site add Google's preferred sources button?
Google lets readers pick a preferred source in Search. What the feature does, what it asks of you and what to weigh before you add the button.
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Craft • How Hugo Works
Hugo is a static site generator written in Go. This post walks through its build engine, from the CLI to the files written to disk.
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Growth • Citations are back. Where AI gets its facts about your brand?
AI answers describe your company from other websites, not yours. What the 2026 data shows and a five step playbook to keep those mentions accurate.
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Craft • How Astro Works
Astro is a static site generator built on Vite. This post walks through its build pipeline, from config to the files written to disk.
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Craft • Tips, tricks and essentials for Jekyll as your static SaaS site
It's no surprise that many small businesses choose Jekyll as their Static Site Generator of choice. Let's go over some tip, tricks and essentials for Jekyll for your company's website.
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Growth • Stop typing keywords into Google Trends
The Explore page now lets you pick a category with an empty search box. That surfaces the top and rising queries in a whole category, so you find terms you never thought to search for.
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News • Introducing Omni Assist: search for your static site
Documentation SaaS tools gave every site a search beacon. Static sites were always left out. Not anymore.
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Growth • How a 1986 aircraft maintenance standard kills AI writing slop
A real 1986 aerospace writing standard beats "ban the em dash" by a mile at fixing AI-generated documentation. Here is the test that proves it, run on this site
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Growth • Publishing your static site to the open social web with Standard.site
Learn how to add the standard.site protocol to your static site generator (like Jekyll, Astro and 11ty).
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Growth • Blocking AI crawlers on your static site
A plain-English guide to robots.txt: what it does, why you probably want to block AI training crawlers on your static site and how to ship and keep the list updated.
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News • Welcome to an all-new Spinal
Four years after Spinal launched, the all-new Spinal is here. Fully rethought, rebuilt repainted.
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Growth • Did you know about these lesser known Spinal features?
Dive into the lesser-known capabilities of your favorite CMS. From customizable toolbars to time-saving snippets, we explore the features that might have slipped under your radar. Join us in unlocking the full potential of Spinal for an enhanced content management experience.
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Growth • How to Decrease Image Size without being Tech-Savvy
Learn how to decrease image size for your blog posts or articles without the need for advanced technical skills. Optimize your images for faster loading and a better user experience.
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Growth • Choose the best SaaS CMS for your team
Tired of juggling multiple tools and platforms to manage your SaaS marketing site's content content? It doesn't have to be like this! Choose the best SaaS CMS (Software as a Service Content Management System) for your team!
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Growth • The ultimate guide to building a knowledge base with a static site generator
Are you looking to create a comprehensive knowledge base for your website? Look no further! In this ultimate guide, we will explore the power of static site generators and how they can help you build a highly functional and user-friendly knowledge base.
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Growth • 5 Time-saving writing tools your team needs to know about
Are you tired of spending countless hours perfecting your writing? As a writer, your time is valuable and you need to make the most of it. Luckily, there are several time-saving writing tools available that can help you streamline your writing process and produce high-quality content in less time.
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Growth • Headless or Git-Based CMS: which one is right for your company?
When it comes to content management systems (CMS), there are countless options available. Two of the most popular choices in recent years have been headless CMS and Git-based CMS. They both offer unique features and benefits that can take your SaaS company to the next level. But which one is right for your specific needs?
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News • Spinal's origin story: a Git-based CMS for content marketing
Origin stories are often interesting to read. What started the product? Where was the founder in life? I often take a lesson or two from these. So I figured I write down how Spinal came to be.
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Growth • What are the differences between documentation and a knowledge base?
Let's explore the differences between documentation and a knowledge base. There is some overlap, but they are different.
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Growth • Is Spinal a good fit for us?
Spinal was designed with a really clear goal and target audience in mind: similar businesses like Spinal that know the power of content marketing.
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Growth • How to choose a CMS for SaaS sites. Build or buy?
Choosing a CMS for your SaaS is not a small endeavour. Your marketing site is the most important sales channel you have. Extending it with valuable content and updating existing content is key to make sure your customers continue to find you.
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Craft • How to set up HTTP redirects on Vercel
Setting up HTTP redirects (like 301, 302) takes only a few steps with Vercel.
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Craft • How to set up HTTP redirects on Netlify
Setting up HTTP redirects (like 301, 302) is simple with Netlify.
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Growth • How important are redirects for my static site?
HTTP redirects are a crucial part of your SEO efforts. But with the power of static site generators and hosting platforms, like Netlify, it's quite trivial to get started.
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Growth • How to find great topics for your SaaS blog
Sometimes it can be hard to find topics to write about on your SaaS blog. This guide explores some ideas, so you will rather have too many topics to write about.
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Growth • How does link building help you grow your SaaS site?
Link building is an important part of a content marketing strategy for small businesses as it can lead to more website traffic and potential customers. Who doesn't want that?
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Craft • Should you use Markdoc for your SaaS docs?
Writing solid documentation for your SaaS product is not just for developer-focussed products (like API's). Also non-developer products fare well with having good documentation. Markdoc is an OSS option, built at Stripe.
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Growth • Optimising SEO guide for static site generators
The SEO guide for static site generators. Best practices, tips and ideas to help push your SaaS' marketing site in the search ranking (free PDF checklist included).
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Craft • The best hosting options for your static site (updated for 2026)
What are the best options to host the static-generated site for your small business? We listed all the options you have in 2026 (and added our current preference).
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Craft • What is a Git-based CMS?
So your company has a great static-created marketing site. And now you're looking for a CMS to make creating, editing, publishing and scheduling content a tad bit easier. A git-based CMS looks like it ticks all the boxes, but what actually is a git-based CMS?
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Growth • Content strategy when launching a new feature for your SaaS
You shouldn't launch your SaaS once, but many times. New features are a great way to do mini-launches. Let's go over a solid content strategy when launching a new feature.
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Growth • 4 technial SEO tips to improve your static site
Performant marketing site's are important for SEO, but also your visitors will love your speedy site.
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Growth • Og:images inspiration
Creating custom, branded og:images (open graph images) help to make your links stand out when shared on social medias and messaging apps.
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Growth • You should not use a website builder for your marketing site
Is a website builder, like Squarespace or Webflow the best option for your marketing site? What are the pros and cons of either option? Let's go over the details.
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Growth • Subdomain or sub folder? What is best for my site?
Subdomain or sub folder? When should you choose the one or the other. This article explores both options and what and when you should choose.
Spinal welcomes guest blogs on topics of improving static marketing site's. Focussed on (growing) small businesses, this blog aims to help them on both a tech and growth perspective. Reach out if you have any topic suggestions.